Branding

Research Week

PROGRAMS/SKILLS USED:

Illustrator

Photoshop

COLORS:
TYPE:

Interstate

Plantin LTD

ABOUT:

For the past 15 years, the USU Office of Research has hosted a series of events every Spring to showcase the exceptional research and researchers at USU.

I felt it was important to represent each college of the university with the branding through abstract illustrations to demonstrate the breadth of disciplines researched at USU. Each abstract illustration is of something that embodies each respective college, accompanied by magnified compositions taken from the illustrations which mirrors the idea of research and looking deeper.

Color pallet, grid systems, and other brand assets are indicative of notebooks, being one of the basic mediums of all research.